You have a dream, right? We all do. We all have something we aspire to do, to be, to acquire, etc. It takes a lot to turn that dream into an actual goal, to know that it's actually achievable - but when you do, you're so excited that you can't even handle it! It's yours for the taking. But what happens when you get there, when you achieve whatever it is that you want... & it doesn't exactly turn out how you wanted?

It's like when you have a crush on a boy/girl, you have these expectations. You stalk them & you acquire every single piece of information about them. Suddenly you know everything about them, you know what they like (because, seriously, the internet reveals every single detail about who you are as person, right?), who their friends are, what they like to eat... They're the most perfect person in your mind! And then you actually meet them, talk to them & you realize that they're extremely weird, not much is going for them except for a slot on Strange Addictions. What now?

Or when you find THE PERFECT SHOE. It's beautiful, it's gorgeous! You wants it! (Intentional typo, of course.) You order it online & you track its every movement across the country until it ends up in your hands. You open the box & you smell the new leather - ugh, beautiful. Then you put it on & it just doesn't look right. It doesn't fit right. It's not you. It's the shoe. Life is officially ruined.

I digress. Too much.

You see, what I'm trying to get at here is that this is kind of what happened to me. I wanted my dream to come true - to work in advertising at the number one agency. At least, that's what I thought my dream was. (As you can see, I'm having a bit of a crisis - I've been watching too many episodes of Felicity on Netflix, I'm wearing fuzzy croptops & listening to the Mighty Mighty Bosstones as I write this. Also mulling over existential queries because that's what kids in the 90s did. I digress again.) 

I got what I wanted. It felt amazing to get to the number one advertising agency & land a job four weeks into my internship. I was my own hero. I was on a roll & wasn't stopping. But then life gave me a big b-slap in the face, told to me to sit down & get to work - so I did. Hour after hour of hard work, good work, the kind of work that you're so engrossed in it that you have no idea how much you've learned by the end. Work, work, work, work. That was my life. But as much as I felt accomplished, I also felt that I wasn't achieving much personally. I wasn't setting goals for myself & I wasn't looking forward to doing it. What now? Life isn't officially ruined, but it's getting there. What do I do now?

What I do now is go ahead & get started on what I really want to do.

Clearly, I'm willing to work for it. I will get there. I can't exactly say what it is yet. Maybe it's in fashion, maybe in social media, maybe I keep going with marketing/advertising, maybe I become a reality TV star. There's a lot going on in my mind. But I can get past the disappointing crush, the not-so-great shoe & the great-but-completely-wrong-for-me job. It's only a matter of time. I've got a lot of people rooting for me. I've got stalkers lining up, left & right. It'll all be okay. 

Isn’t it funny that, as much as I love myself, I don’t write about myself enough? 

 As if I needed another open forum where I can just plaster my incredibly weird & fascinating thoughts, right? I mean, I guess this came before Musings in Femininity ever did or before I put more than 10k tweets out into the world - but still, I can’t bring myself to update this blog. I’m just not that cool.

 I don’t think you would ever need a weekly update of my life - especially since every week, while very different circumstances, looks very much the same. I wake up, go to work, come back home & waste away in my bed in attempts to de-stress. Really not that interesting. 

 Besides lying in bed & wasting away, I constantly enjoy bouts of inspiration with no real outlet.  Don’t worry, I go out sometimes. This is what I’m hoping this will be. The occasional life updates, my short-lived romantic escapades with the homeless men of the city, novelties, musings (HA! get it?), photos, Instagrams, music & whatever I feel like. 

 Looking back through these posts, I realize that I’ve made this blog whatever I wanted as a student. It’s time I do the same as an adult. Maybe I can finally take the time to write out how I feel about the movie “Like Crazy.” You all NEED to hear how I felt about that, cuz it seriously sent me on a rant & I ended up walking all of Union Square in a tizzy, not being able to shut up about it. You can just imagine.

 But in the end, I feel that since I actually put some money into this personalized URL when I was a dewy-eyed college grad, I might as well make use of it. It will be attempt to make this into a central location about ALL THINGS ME.  Because I need one. 

By the looks of this blog, you can tell that either I don't have a life or that I do. If you look at my tumblr, you might come to a more solid conclusion.

At this time, I'm proud to announce that I'm a resident of the state of New York! I still can't even grasp at the opportunities that I've been offered, the blessings that have come my way & how grateful I am for all of it. My life has been one great big adventure & it's always amazing to realize how much I've been given. There are way too many good things & great people in my life. I should never complain ever again. But like Justin Bieber once told me, never say never. Because I still find time to complain about the fact that the polish on my fingernail always chips by the second day of my homemade manicure.

The reason I've been neglecting this blog is basically because I run my tumblr every possible second of the day & I also have a full-time internship at mcgarrybowen. Yes! mcgarrybowen! The agency that I fell in love with as soon as I walked through those doors. They wanted me. I almost had to ask if they were sure of their decision, but decided not to. In case they weren't. So far, it's been insane - in a good way, of course. Unfortunately, I'm under NDA. I can't even tell you what color the walls are. No, but really.

Like I keep saying, I've been keeping up Musings in Femininity like it's a job. I probably enjoy it more than any other hobby I've ever had in my life. Probably because I finally have a hobby & it involves me sitting down at a computer. 

I started this tumblr because I needed somewhere to hone in on my daily inspirations & the things that I wanted to aspire to. I didn't realize that it would catch on so quickly & that it would become something of greater worth to me. 

Most recently, I was contacted by Adam Vossen, an intern at Stylecaster, who asked me if I was interested in being interviewed for the site. (Cue in: skdjfskdfsdkjsdfs! SO SO SO SO EXCITED! reaction.) Cool & collected, I answered graciously that I was very interested, we met at Bryant Park & had the loveliest conversation. I hope to see him again sometime soon. 

Before I knew it, boom. This hit the internet:

I wish you could’ve seen me wriggling of excitement in my seat at my intern office. I really just wanted to dance around, but I have to be professional now. JK, I totally could’ve, but then my fellow interns would disapprove even more since I didn’t pledge to a sorority in college.

Another exciting piece of greatness has been being featured in The Glitter Guide’s Sites that Sparkle, along with far greater sites than mine, like Gilt Groupe & Refinery29. 

Taylor, the founder of the Glitter Guide, & I have been “tumblr friends” for a while now & I’ve loved every bit of it. I love the GG & how wonderfully girly it is. It makes me want to eat cupcakes all day & attempt walking in heels to work. I’ll stick to the cupcakes for now.

I’ve also met some great people along the way, like Folu & Kat. The internet can be a wonderful place if you know where to look - and I’m not talking about myspace. Don’t ever do that.

I’ve got some exciting new projects along the way & I only hope for more. I’m doing exactly what I want to be doing. 

I’m also working on revamping this lowly little blog to make it more me & more consistent. Some changes have to be made! I just hope you’re along for the ride & bear with me on these attempts to catch you up on everything.

The job search will recommence as well! Hire me!

I say thank you to everything in my life, even the hard things, because that is how I got here in the first place.

Not that I'm a fashion guru/expert/authority, but there are some things that just don't make sense.

This is one of them.

What?! These are outfits?! People wore this?!

I apologize if you are included in this blog, but I kinda figured that by wearing some of the stuff on here, you might've known you had it coming.

This blog was what inspired me to write an editorial for the Daily Universe. The thing is that I'm not the type of person that writes editorials. I usually whine, complain, yammer on to my friends, but since my public speaking professor said I didn't have to take my final if I was published on the Letters to the Editor section, I just had to. I was on fire that night.

And here it is.

I know it's kinda mean & kinda snarky, but ask anyone, especially my dad, sometimes I'm the worst/best critic. I've been doing it since I was a kid. I promise I can be nice & I sing praises when they are due. 

 Plus, I didn't have to take my final! 

I was surprised to see how many people agreed with me. There's hope in Provo! We don't all have to wear soggy Ugg boots, jeans with our running shoes or BYU memorabilia. 

I know that by doing this I open fire to myself, but I'm willing to take that risk to fight bad zoobie fashion.

Forever yours,

Sara

I thought this was pretty amusing. 

Talk about a self-aware brand.

Let's face it, I have two weaknesses: fashion & advertising.

During a regular day, I juggle my adlab responsibilities as I keep up my tumblr throughout the day. My twitter feed consists of the latest ad news (Ad Age, Agency Spy, Adland, Creative, Mashable, etc) & the latest fashion news (Refinery29, Vogue, The Sartorialist, InStyle, Kate Spade, etc). My Google reader follows several typography & graphic design blogs with a debatable amount of fashion blogs. I'm not even going to mention what my bookcase looks like (but in case you were wondering, I've got Ogilvy on Advertising next to Chanel Collections & Creations.)

To say that I love one more than the other would be a grave mistake. How can a mother divide her love between two of her children? I think the answer to that question is that I grow to love each more every day...

Especially now since they are becoming synonimous. Slowly but surely, the fashion world has caught onto social media ways and has become attached to it in a way that can only make my dreams come true. 

While I could go on a jealous rant about how certain fashion bloggers were handpicked to attend NY Fashion Week, explore backstage, dine with designers and attend glamourous soirees, I've decided to live vicariously through them & only imagine the life they could be living. It's interesting to figure out why these bloggers have garnered so much attention, and, basically, it's because that's who fashion consumers are following today. 

These are real people, who lead a life almost as similar as ours. We can sympathize with them. We can find inspiration through their blogs on how to put together a modern, trendy outfit without breaking the bank.

These fashion bloggers (which I only hope that I can be counted as one) are the trend spotters. I could even say that they are the facilitators of tipping points! The basic concept of bringing these trendspotters to NYFW is to further the high fashion brands & gather a brand new following. How smart is that?! Get me on that boat, cuz I'm all for it.

It's not all about glamorous print ads & billboards anymore. These bloggers are posting real time pictures & video clips directly from the runway. There's even live streaming of the shows & if I had all the time in the world, well, I wouldn't leave this apartment for anything just to watch them. It's pretty much breaking a barrier between high fashion & street fashion & everyone is embracing it with open arms.

But it's not just that... 

I've also been noticing something else within the collision of advertising & fashion. 

These wonderful, quirky videos & interactive websites! What could build a stronger brand personality than something like this? 

Kudos to Kate Spade. Month after month, these wonderful mini movies having been popping out & I've been loving every bit of it. 

I have a full commitment to live colorfully from now on.

Here's a fun one for Levi's Chambray for Opening Ceremony.

This trailer teaser for an upcoming flick for Rodarte, named "The Curve of Forgotten Things" featuring the glorious Elle Fanning, is killing me softly.

Chanel Make-up Robot? Yes, please.

What I love about these is that they're not your regular commercials. They're brand-building, well-made, exciting pieces of film & art. I hope that more & more fashion brands catch onto the revolution of fashion advertising & marketing. This is getting so big & it's just getting started.

Someone is finally thinking with their noggin & leveraging social media for fashion. Let me tell you, as far as I go, it's working.